Hey Ho to every parent out there who’s sick and tired of the dolls marketed to your younger daughters. Bratz is my least favorite for several reasons: 1. They wear scanty clothing 2. They have ridiculous proportions, maybe worse than Barbie, and 3. Their only interests seem to be shopping and boys. But, I’ve been seeing a newish line of dolls on the market, that, ironically, is made by the same company MGA Entertainment, that used to make the Bratz dolls!
What’s interesting about these dolls is that they take everything that little girls loved about Bratz dolls, the cool clothes and accessories, the different look, the confident “attitude” projected, and have changed it into something that seems a lot more positive. The motto of the Moxie Girlz is “Be true, be you” and the emphasis is not on shopping and boys, but on the things that real young girls like to do, like sports, drama, music, etc. The statement that goes along with every doll is this:
Every girl has the strength to do something amazing. Anything is possible as long as you stay true to yourself and never give up on your dreams.
I like this. There is also a discussion of how friends who have different talents and interests can help each other grow. These are all positive messages. I even went on the website to look at the games and stuff to see if, like Ty Girls, there are outfits that show cleavage and midriff. I haven’t seen anything to disturb me so far about the online games. I was talking about these dolls and the online games with my kids, asking their opinion, and my five-year old said, “I like Moxie Girlz, they send a good message.” Love it!
Has anyone else seen these dolls? If so, what’s your opinion of them? It makes me hopeful to see that the company that had success with Bratz could turn around and develop a line of dolls that is interesting to girls, but also promotes positive messages.
Check the Moxie Girlz website out if you’re interested in learning more about them.