Dr. Jennifer W. Shewmaker

Positive Pick: Princess Free Zone

The Scootersaurus tee from Princess Free Zone

Looking for something new and different for your kids? Have you ever noticed how difficult it is to find cute clothes for girls that don’t have characters from TV shows or movies on them, don’t say things like “flirty” or “sassy” and have nothing to do with princesses or being bad at math? Tired of books that only depict girls as being interested in shopping, make-up and fashion or being constantly rescued by strong boy characters? What about books that feature girls as heroes? Sound interesting? How about t-shirts that have fun graphics and cute designs that allow girls to express a wide range of interests? Well, I’ve found a great option for you! Princess Free Zone has it all!

Michele Yulo, President of the company, explains why PFZ is different from other merchandise options for girls. She says, “It is about empowering girls by providing real choice. My daughter, Gabi, never liked girls clothes and so we shopped in the boys departments.  I thought, why can’t there be clothing that’s fun and colorful for girls? When children pick their clothes, they are not looking at words, they are looking at design. Gabi would know immediately what she liked based on color and graphics. So I wanted to have super fun designs that offered something different. The choice shouldn’t be between princess or butterflies. It should be between princess and soccer balls!”

Super Tool Lula

Not only does PFZ sell cute, varied t-shirt designs, but it also features the strong female superhero, Super Tool Lula. It was Michele’s daughter, Gabi, who provided the crucial spark of inspiration. Gabi is a feisty six-year-old with an unwavering desire to be just like her dad–from wanting to wear a tool belt and work boots, to adamantly refusing to wear dresses. For Michele, it was truly a light bulb moment. “When you have a three-year old little girl who refuses to wear puffy sleeves, dresses, or lace, you start to wonder where she fits in, but more than that, how she views herself when she has to identify with being a boy to find the things she likes.”

And so was born the Princess Free Zone, and the realm of a distinctly different super hero: Super Tool Lula. With a book coming out soon and even fun songs about Lula, this brand is growing! Michele says,  “Girls need to know that they can do anything they want—that might include hammering a nail into a wall or fixing a broken faucet. But just saying the words doesn’t make it so.”  She believes a girl can wear a tiara if she wants, but she should feel free to take it off as well.

So think about giving your business to a company that has a mission you can believe in. Check out the Princess Free Zone for fun, graphic tees and a hero that girls can relate to!

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3 comments on “Positive Pick: Princess Free Zone

  1. Naomi
    October 2, 2011

    Jen I am loving all your clothes realted blogs for girls. Having boys I don’t have to think about this much but I believe these is a good call for empowering messages on t-shirts as well as funky designs that are not gender specific. Girls, women we can be whoever and wahtever we want to be.

    • Jennifer Shewmaker
      October 3, 2011

      I love the idea of fun, non-gendered clothes for kids!

  2. Pingback: Positive Picks to Fight Bullying: Bully Busters, A Super Hero, and More! | Don't conform Transform

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