Don't Conform, Transform
In a story on the Today Show website, they show several examples of toys that are crazily sexualized, with even horses wearing high heels, make-up, and coy looks. What’s up with that? Consider that even toys that were very popular have now been “made over” into sexier version. Sexy trolls? Yep, the old Troll dolls that you may have played with as a child have received a make-over that makes them more attractive, and really not Trolls anymore. See this website for the complete new look and marketing pitch, move over Trolls and hello Trollz.
Rainbow Bright and her friends have been made over from cute little kids into short-skirted teens while the Disney fairies are more scantily clad and, frankly, seem a little seductive. The picture below is an example of wallpaper that children can download on the website. Don’t believe me? Take a look at the new and improved fairies below.
Compared to the Tinker Bell of old below.
Why are our kids toys being tarted up? What is the point of making a sexy horse or baby, as seen in Baby Bratz, which I talked about in the post Baby Bratz: Sexualized Toddlers? We’re told that it’s because kids like it, but is that true? When my six-year-old saw a Baby Bratz doll at a store, she said, “Those are weird babies. Why do they look like that?” My older daughter laughed out loud when I showed her the picture of the Struts sexy horse above. The truth is, kids don’t like these toys any better than they would more appropriate toy. They just like what’s available and promoted heavily through marketing that’s targeted directly at them.
Come on, parents and other caring adults, don’t buy these ridiculous toys for your kids. There are other good toys out there that don’t make everything that’s female, from a baby to a horse, wear make-up, high heels, and scanty clothing. We can vote for or against these toys with our pocketbooks. If they don’t sell, they’ll go away.