Dr. Jennifer Shewmaker

Gendered Marketing and Children: Why does it matter?

  A comment I heard recently made me think about the consequences of living with stereotype threat. We were discussing the ways that stereotype threat affects kids. One woman said … Continue reading

August 29, 2012 · 2 Comments

Letting Go of Perfect

This past couple of weeks have been big ones for my family, and for me as a mother. My oldest daughter became a teenager, embarking on a course that she’s … Continue reading

August 27, 2012 · 10 Comments

Disney Princess Prom Gowns and Cradle-to-Grave Marketing

Originally posted on Rebecca Hains:
Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families…

August 26, 2012 · Leave a comment

Tips for Starting Off the New School Year Right

Ah, the beginning of a new school year. There’s excitement, anticipation, anxiety, fear, and everything in between. As parents and children prepare for the new school year, here are some … Continue reading

August 15, 2012 · 5 Comments

See It and Be It: Exploring the World with a Conservation Scientist!

I met Heather Reed through my Facebook Page, Dr. Jennifer Shewmaker’s Operation Transformation. I often talk about women and girls and the fields of science, engineering, technology, and math. What … Continue reading

August 10, 2012 · 1 Comment

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