Don't Conform, Transform
In a full window display, women wear scanty lingerie, their breast spilling out of bustiers as they hold masks and tape made for binding partners during sex acts. A man looks on, eyeing the women like so many delectable objects from which to choose. The words “Are you pleasure bound?” are emblazoned across the window. The captive audience for this scene? Preschoolers in a mall’s dedicated children’s play area.
Victoria’s Secret, a megabrand famous for their sexy fashion shows and advertisements depicting lingerie clad women creates a new line with products covered with the phrases “wild thing,” “let’s get wild,” and “let’s party.” The target audience? Twelve to fifteen year old girls.
Children and adolescents are surrounded by sexualized media and marketing. Where have you seen this? Which media are most guilty of sexualization? What about marketing campaigns? Are there some that make you shudder or reach for the remote? I’d love to hear some of your examples.