Dr. Jennifer W. Shewmaker

Parent, Teacher, Activist

Anti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox

Jennifer Shewmaker:

Great critical analysis by Rebecca Hains.

Originally posted on Dr. Rebecca Hains:

Water, water everywhere, and all the boards did shrink.
Water, water everywhere, nor any drop to drink.

Princesses: They’re everywhere. Over the past decade, marketers have made “princess” a synonym for “girls. They use princesses as shorthand—a way of saying, “Hey, girl: Buy this!”

But ever since Peggy Orenstein spelled out the problems with princess culture in Cinderella Ate My Daughter, parents have come down with a serious case of princess fatigue. Sure, princesses are still popular—but in many corners, parents are so over it.

The girl culture industry is savvy, though. Aware of the pushback, they’re changing tactics. They’ve been working hard to rebrand “princess” as the equvalent of “empowerment” — as today’s girls’ version of girl power. (See this Disney ad, for example.)

The problem is that despite the branding, princess culture is very limiting. Marketers can claim “princess” has the capacity to empower girls…

View original 1,251 more words

About these ads

One comment on “Anti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox

  1. Pingback: Girls and Pink Toys Part 1: Is it Biology? | Dr. Jennifer Shewmaker

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


This entry was posted on November 20, 2013 by in Uncategorized.
Follow Dr. Jennifer W. Shewmaker on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,193 other followers


Get every new post delivered to your Inbox.

Join 2,193 other followers

%d bloggers like this: