Dr. Jennifer W. Shewmaker

Parent, Teacher, Activist

Pink and Blue Toy Aisles: Part 4 – Have toy ads and packaging changed?

As we’ve been discussing Target’s announcement that they will no longer label all areas via gender, I’ve made the argument that gender based preferences are not purely biological, that the pink/blue … Continue reading

August 13, 2015 · Leave a comment

Pink and Blue Toy Aisles Part 3: Do toy ads really matter?

Children are buying into the stereotypes promoted by media messaging. And they’re accepting the message that certain products, interests, and activities are gender specific. A study in 2009 (Miller, Lurye, … Continue reading

August 12, 2015 · Leave a comment

Pink and Blue Toy Aisles Part 2: Messages about girls and boys

A lot of people are making a big deal out of Target’s plan to get rid of gender coded toy aisles. I have to ask, what’s the deal with the … Continue reading

August 11, 2015 · 1 Comment

Pink and Blue Toy Aisles Part 1: Are gender interests biological?

In the past week, there has been quite a bit of talk about Target and their plan to do away with the separation of toys by gender.  Critics of gender segregated toy … Continue reading

August 10, 2015 · Leave a comment

Children and Technology: Benefits and Challenges

Technology is ubiquitous in our world today. Toddlers are handed cell phones or tablets designed especially for them, tweens have their own cell phones before they even enter middle school, … Continue reading

April 6, 2015 · 1 Comment

LEGO Objectifying Little Girls: Makeovers for the under 12’s

I have argued against girls needing pink, “girlie” LEGO since Friends was released. Because girls need the chance to build, learn, and create, not to be reminded that they are … Continue reading

March 17, 2015 · Leave a comment

Webinar: Sexualized Media and Children

I’m so excited to be a part of Hardy Girls Healthy Women’s Parenting Series again this year! They have developed a great line up of resources for parents this year. … Continue reading

March 12, 2015 · Leave a comment
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