Dr. Jennifer W. Shewmaker

Parent, Teacher, Activist

Building Sexual Self-Efficacy with Elementary Aged Children

When it comes to building sexual self-efficacy with elementary school aged children, it’s important to think about a few things. Remember, in late elementary school, children may begin to experience … Continue reading

November 23, 2015 · Leave a comment

Sexual Self-Efficacy: How do we build it?

Sexual self-efficacy is incredibly important for sexual health. So, how do we build sexual self-efficacy? Let’s think about some specific things that caring adults can do to help children build … Continue reading

November 20, 2015 · Leave a comment

Sexual Self-Efficacy: What is it?

This week-end I’ll be giving a keynote address at a conference on sexual health. I believe that one of the most important issues that we can understand in terms of … Continue reading

November 19, 2015 · 2 Comments

DC Super Hero Girls: Heroes Girls Can Believe In?

Super hero stories are often stories that empower and inspire. They tell of imperfect heroes, flawed but powerfully rooted in moral codes. We cheer heroes on as they fight against the dark forces of the world. Their stories lead us to want to be like them, to make the world a better place. Just like the rest of us, girls and young women want characters that can inspire them. Can DC Super Hero Girls rise to the challenge?

October 9, 2015 · 4 Comments

Pink and Blue Toy Aisles Part 5: What can we do?

In this series we’ve been talking about how media and marketing depictions impact children. Research has shown us that there are patterns of how girls and boys are depicted, and … Continue reading

August 14, 2015 · 1 Comment

Pink and Blue Toy Aisles: Part 4 – Have toy ads and packaging changed?

As we’ve been discussing Target’s announcement that they will no longer label all areas via gender, I’ve made the argument that gender based preferences are not purely biological, that the pink/blue … Continue reading

August 13, 2015 · Leave a comment

Pink and Blue Toy Aisles Part 3: Do toy ads really matter?

Children are buying into the stereotypes promoted by media messaging. And they’re accepting the message that certain products, interests, and activities are gender specific. A study in 2009 (Miller, Lurye, … Continue reading

August 12, 2015 · Leave a comment
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