Dr. Jennifer Shewmaker

Raising peacemakers in a pink and blue world

Today I presented at the Peace Conference at Abilene Christian University. I got the chance to share some of the research that I’m conducting on how gendered marketing impacts children. … Continue reading

March 4, 2014 · Leave a comment

STEM and Sexualization: A New Vision for Girls

About a week ago, I worked with several of our  Science, Technology, Engineering, and Math (STEM) faculty at ACU to host our third annual STEM for Girls day. Fifty-five middle school … Continue reading

February 10, 2014 · 2 Comments

Are boys and girls really that different? Children and Gender Stereotypes

Sugar and spice and everything nice, that’s what little girls are made of. Snakes and snails and puppy dog tails, that’s what little boys are made of. Are boys and … Continue reading

January 6, 2014 · Leave a comment

I’m dreaming of a non pink and blue Christmas

It’s that time of year, when children everywhere start thinking about what they want for Christmas.  If you watch Saturday morning commercials or other advertisements directed toward children, you’ll see … Continue reading

December 20, 2013 · 4 Comments

Girls and Pink Toys: What can we do?

In this series we’ve been talking about how media and marketing depictions impact children. Research has shown us that there are patterns of how girls and boys are depicted, and … Continue reading

December 9, 2013 · 2 Comments

Girls and Pink Toys Part 3: Do toy ads really matter?

Children are buying into the stereotypes promoted by media messaging. And they’re accepting the message that certain products, interests, and activities are gender specific. A study in 2009 (Miller, Lurye, … Continue reading

December 6, 2013 · 5 Comments

Girls and Pink Toys Part 2: Messages about girls and boys

              What’s the deal with the pink and blue division in the toy aisle? When I was growing up, there were construction toys like … Continue reading

December 4, 2013 · Leave a comment

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