Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

How Toy Ad Vocabulary Reinforces Gender Stereotypes | The Achilles Effect

Crystal Smith of The Achilles Effect developed these word clouds from watching television advertisements aimed at children. Her goal was to understand the ways that gender stereotypes are presented to boys … Continue reading

March 30, 2011 · 1 Comment

Adolescents and Abercrombie: Agents or Objects of Desire?

In a recent post, Push Up Bikini Tops for Kids?, I talked about a push-up top being marketed to young adolescents. Many writers and children’s rights activists that believed that … Continue reading

March 28, 2011 · Leave a comment

Thinness-vs-Talent: The Celebrity Weight Loss Conundrum

In the article linked below from Adios Barbie, Claire Mysko talks about the down side of celebrity weight loss. What she points out that I think is interesting is that … Continue reading

March 25, 2011 · Leave a comment

Sexuality in Context: Parents and Kids, Response to WSJ.com Why do we let girls dress like that?

In an article in the Wall Street Journal, the question is asked, “Why do we let our daughters dress like this?” Jennifer Moses talks about girls as young as 12 … Continue reading

March 23, 2011 · 4 Comments

Creative Chicks Rule

Now this t-shirt for girls I like. No comment about being naughty, playing with boys, loving boys, being a brat, etc. Just plain promotion of creativity. If you spot clothes … Continue reading

March 21, 2011 · 2 Comments

Push Up Bikini Tops for Kids?

UPDATE: To see the newest post on this topic, click on this link Abercrombie and Adolescents   Push Up Bikini Tops at Abercrombie Kids » Sociological Images. Sociological Images posted a … Continue reading

March 21, 2011 · 2 Comments

Marketers-vs-Parents: There’s a Bullseye on Your Value System!

Shaping Youth » Vamp Tramp Toys: A Monster Problem. In the article linked above by Amy Jussel on Shaping Youth, there are some very interesting insights. One of the most … Continue reading

March 20, 2011 · 2 Comments
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