Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Tweens and Age Compression: Where are the Ethics in Marketing?

In this article, the author talks about age compression and how children who are 7 years old are now interested in clothes, make-up and hairstyles in a way that used … Continue reading

May 30, 2011 · 4 Comments

“Influencing with Integrity”: Kind Campaign & Monster High

How does a grass roots movement for Kindness maintain its integrity when partnering with a corporate giant? In this interview with Jess Weiner, the founders of the Kind Campaign discuss this issue, the plans for the partnership, and the challenges of making their visions a reality.

May 28, 2011 · 1 Comment

Bringing Sexy Down: Age Compression & Sexuality

The term “age compression” has been used to describe the way that clothing, products, and experiential expectations have been shifting downward in the age bracket. Clothes that we used to … Continue reading

May 27, 2011 · 3 Comments

Monster High: Coming Soon to a School Near You?

In my post Targeting Childhood: Children as Consumers I talk about how much money is spent annually by companies to promote their products to children ($17 billion) and the reasons … Continue reading

May 23, 2011 · 1 Comment

Does Monster High Teach Kindness?

It was recently announced that Mattel’s Monster High is teaming with the Kind Campaign, whose mission is stated on their website as “a movement and documentary, based upon the powerful … Continue reading

May 20, 2011 · 44 Comments

Stick it to ’em! Fun Ideas for Kids as Consumer Activists

Today I want to share another creative and active way to get our message that we don’t want our kids sexualized across to marketers, store managers, and corporate leaders. This … Continue reading

May 18, 2011 · Leave a comment

Fun Activity for Kids: What are Skechers Shape Ups Really Selling?

There has been a big brouhaha in the past couple of weeks over Skechers marketing Shape Ups to young girls. In response to a petition being circulated through change.org calling … Continue reading

May 16, 2011 · 5 Comments
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