Let’s Hook-Up? We’re not Buying SuddenLink’s Sexualized Ad
Suddenlink mail ad
On most Fridays, I like to post positive picks with products and marketing campaigns that provide positive messages to children and adolescents. But something got under my skin enough today that I just had to share it, even though it’s not positive.
When I got home from a busy day of beginning of the school year meetings, I was not happy to find this flyer in my mail. Using women as sexual objects to sale products has become common place. However, sending an ad into people’s homes that uses phrases associated with casual sex and the image of a young woman seems especially intrusive. My husband actually arrived home before I did and was the first one to spot the flyer. He was furious. When I asked him what it was about this ad that bothered him so much, he said,
“It’s inappropriate to put something like that in people’s mailboxes. They may have children, even teenagers, who they don’t want seeing that. It’s not like that’s even slightly suggestive. It’s clearly implying something very specific about having sex with someone you don’t know or don’t have a relationship with. It’s offensive. Does Suddenlink want to come over to my house and explain to my kids what that means? Well, thanks a lot, because now I’m going to have to.”
I wrote to Suddenlink myself to share my disappointment with this campaign. In an email I said,
“I have three young children. Imagine my surprise today when I came home and found a flyer in our mailbox with the image of a girl looking sexily at the camera and the phrase, “Let’s hook-up.” Even my middle school child knows that this particular phrase refers to having sex with someone who you have no commitment to or may not even know. I do not appreciate having this kind of ad come into my home and having to explain it to my children. It certainly does not make me want to purchase your service. This ad is inappropriate and I strongly suggest that you consider removing it from your mailing campaign.”
What bothers me about this campaign is that it’s not on a show on TV that I chose to watch and it’s not in a magazine that I chose to buy. It arrived unsolicited into my home. If a company is going to choose to use this route to try to recruit costumers, then they should be especially careful not to use campaigns that are offensive. I understand that they are trying to get people’s attention, but this campaign crosses the line. I can tell you one thing this ad did for my family, and that was to make us NOT want to become their costumers.
If you’d like to contact Suddenlink about this ad campaign, please use the information below:
Suddenlink Media Contacts
Gene Regan Director of Corporate Communications 314-315-9644 firstname.lastname@example.org
Steve Fechter Coordinator of Corporate Communications 314-315-9335 email@example.com