Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Positive Pick: Princess Free Zone

Looking for something new and different for your kids? Have you ever noticed how difficult it is to find cute clothes for girls that don’t have characters from TV shows … Continue reading

September 30, 2011 · 3 Comments

Sexism: Is it still an issue?

I recently read this article on The Current Conscience The Key To Success: Be A Man | The Current Conscience. In this article, the author talks about how the gender … Continue reading

September 28, 2011 · 10 Comments

Deciding if a Product is Right for You: Deconstructing Monster High

UPDATE: I published this post awhile back to help you walk through the process of deconstructing messages with particular products. As Halloween approaches and Monster High is front and center … Continue reading

September 23, 2011 · 6 Comments

Girl-Caught & Day of the Girl: Be a Part of the Solution

In an effort to give consumers a more defined voice, New Moon Girls is launching Girl-Caught!  I love this campaign for a few reasons. First of all, it’s fun and creative, … Continue reading

September 21, 2011 · Leave a comment

Does Media Matter? Celebs as social models

Adolescents are active media users. They do not simply soak up media content, but instead make sense of it from their own individual perspective and experience. For many adolescents, celebrities … Continue reading

September 19, 2011 · 9 Comments

Positive Pick: Shaping Youth Says, Media Change Your Influence!

Amy Jussel of Shaping Youth posted this thorough argument for why media needs to change its influence as well as sharing some great positive picks. Read on to see what Amy … Continue reading

September 16, 2011 · Leave a comment

Does Media Matter?

This week-end, I was at the soccer fields watching my 7-year-old play. As I watched girls of all different ages running, kicking, jumping, competing with ferocity, and cooperating with one … Continue reading

September 12, 2011 · 5 Comments
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