Dr. Jennifer W. Shewmaker

Parent, Educator, Author

Disney Princess Prom Gowns and Cradle-to-Grave Marketing

If there was ever an academic expert on Princess Culture, Rebecca is one. See what she has to say about the creep of the Disney Princess brand from babies to prom to weddings.

Dr. Rebecca Hains

Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families an average of $1,000 to $2,000.

But until Mouse on the Mind brought it to my attention this week, I didn’t realize that there were actual Disney Princess-inspired prom gowns in production, scheduled for the 2013 prom season. (Were there any previously? I haven’t seen them.)

The plan: Each year, a new line of prom gowns will be released, and each line will take inspiration from a different Disney Princess film. The 2013 gowns are meant to evoke Snow White and the Seven Dwarfs; red and black appear to be the dominant colors of the collection.

Disney Princess prom gowns 2013

With a price point of $350 to $800, these gowns definitely align with the high costs attached to today’s proms. Ouch.

So… what’s going on here? If the…

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This entry was posted on August 26, 2012 by in Uncategorized.
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