@Mattel makes room at the table: Meeting about Monster High
I was gratified to hear from my friend, Melissa Wardy, about her meeting with Mattel executives about the Monster High brand. I have long said that Monster High has the potential to be a great brand developmentally. The focus on being different, on accepting one’s flaws, on learning to be a good friend, all of these are good things. But the execution has been more mean girl and sexiness than true positive friendship skills.
I invite you to go over to Melissa’s blog and read about her conversation with Mattel. I hope that Mattel is able to take this feedback and move Monster High forward into the brand that it could be. Here’s to hoping!
Podcast Gender and Media Talk
Dr. Jennifer W. Shewmaker » Gender and Media Talk
Gender and media podcast for everyday life, featuring interviews with guests ranging from researchers to practitioners in the field. Hosted by Jennifer Shewmaker.
Gender and Media Talk podcasts focus on hot topics and cutting edge research in the areas of gender and media.
Dr. Jennifer W. Shewmaker 