Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Disney faces backlash over new “sexy” Merida; pulls new image from web site as a result

Check out Rebecca Hains excellent summary of Disney’s sexying up of Merida and the backlash that followed. Can we believe that consumer pressure may have forced Disney’s hand on this? Time will tell.

Dr. Rebecca Hains

UPDATE, May 16, 2013Disney has stated that 1. the 2D image was never on their official web site in the first place (though, oddly, it’s all over the official Australia/NZ version of the Disney Princess site–which may have been the source of any confusion), and 2. they will not be retracting the new Merida.

Click here for my new post, in which I argue they missed the whole point of the petition. Clearly, we still have work to do.

——–

On Saturday, Disney held a “coronation ceremony”(1) for Merida, star of the Disney-Pixar film Brave. In the coronation, Merida officially became part of the Disney Princess lineup. This means that her image has been added to the 2D collection of princesses in a cartoon form that fits stylistically with that of her princess peers.

Unfortunately for Disney, the new cartoon image of Merida that Disney created…

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This entry was posted on May 14, 2013 by in Uncategorized.
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