Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Fear of Fat: Preschool Girls and the Thin Ideal

In a study published in 2010, Dr. Jennifer Harriger, a colleague at Pepperdine University, looked at how much girls aged 3-5 had internalized the thin ideal (the idea that beauty in females = thinness) and how they attributed stereotypes to others because of their weight (fat=lazy, stupid, has no friends while thin=nice, sweet, has friends). Yes, you read that right, 3-5 year olds! You may be thinking, “Oh come on, kids that young don’t think about things like that.” But, according to Dr. Harriger’s research, there is a very strong research base that tells us that children as young as 3 years of age are already beginning to buy into the idea that for females, thinness is equal to goodness.

So what did she find? The little girls that were studied showed evidence of having already begun to internalize the thin ideal and to stereotype others based solely on their weight. What was interesting about this study is that they had girls choose from several different game pieces (like those in Candy Land) which were identical except for their weight. The kids chose pieces that represented themselves and a best friend. Up until now, research studies have shown that kids don’t tend to distinguish that much between thin and average weights. However, in this study, the girls more often chose thin game pieces over the average sized ones. Dr. Harriger thinks this may be due to the fact that in recent years, the thin ideal has been presented to very young children more strongly through products and entertainment.

For example, consider a photo from Flickr which was commented upon on Feminist Fatale.com, comparing a Barbie doll from the 1990s to one manufactured today. The photo clearly shows that the proportions of the doll, while always ridiculous, have changed even more to emphasize the thin mid-section and curvaceous breast and behind. There have been many recent make-overs of several well-loved children’s characters, such as that of Rainbow Brite as discussed on Pigtail Pals blog and Dora the Explorer to give them shapes and appearances more in line with the thin ideal. This change in the characterization of positive characters may be connected to the change in young children’s opinion of thin-vs-average weight.



One of the saddest and most startling findings in this study had to do with the things that the little girls said about the different game pieces. For example, they said about the fatter piece “I hate her because she has a fat stomach” or “I don’t want to be her, she’s fat and ugly.” What’s worrying is that we also see girls as young as ages 5 and 6 talking about dieting and wanting to be thinner. It’s time to stop and think about the messages our young children are getting about body shape and value. It’s time for all of us to stand together and show our children that being healthy and good isn’t about being “thin,” but about so much more than that. Instead of focusing on thinness, let’s focus on strength, both of body and character.

Harriger, J.A., Calogero, R.M., Witherington, D.C., & Smith J.E. (2010). Body size stereotyping and internalization of the thin-ideal in preschool-age girls. Sex Roles, 63, 609-620. doi: 10.1007/s11199-010-9868-1

COMING WEDNESDAY: Ideas for fighting the fear of fat in preschoolers

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5 comments on “Fear of Fat: Preschool Girls and the Thin Ideal

  1. shteeni
    June 18, 2013

    I just showed the pictures of the 2 Doras and my 8 year old likes the original Dora better!

  2. solar eclipse
    May 9, 2013

    Sweet blog! I found it while surfing around on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Thank you

  3. Tenebris In Lux
    June 29, 2011

    Sad news :-/

    I’ll probably link this post to a post I might do about image. I really like this blog, your thoughts match my own on this.

  4. whatsaysyou
    April 17, 2011

    Thank you for sharing and showing that I am not the only one feeling concerm about negative body image among kids. Interesting post and keep it up

  5. Emily
    January 7, 2011

    I remember when they changed the Barbie shape. They said the old Barbie’s waist was too thin and her bust was too large and it was unrealistic. I thought it was really cool of them until I saw the Barbie.. HA. Looks like they just changed her rib cage to me, what a joke.

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