Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

LISTEN: Rebecca Hains discusses #TruthInAds & body image on CBC Radio

Listen to Rebecca Hains talk about the Truth in Ads campaign.

Dr. Rebecca Hains

Yesterday, I spoke with CBC Radio about the Brave Girls Alliance’s #TruthInAds campaign, explaining why we’re asking advertisers to stop deceptively Photoshopping people’s bodies. The body alterations that are now routine in ads are contributing to a public health crisis—one disproportionately affecting children, teen girls, and women.

I also shared some advice from my book, The Princess Problem, for parents who are concerned about the body images their children are exposed to. You can listen to our segment, “Ditching Photoshop,” here:

CBC Radio Saskatoon Morning: Ditching Photoshop with Rebecca Hains

(Note: the interview begins at the 4:55 mark.)

The good news, is that one retailer, ModCloth, has agreed to take the #TruthInAds pledge, receiving widespread praise from media outlets such as Time and Today—setting a precedent we hope other advertisers like Dove will follow.

But because not all advertisers are willing to discontinue this practice, the Brave Girls Alliance also wants the FTC to develop a regulatory framework prohibiting advertisers from materially altering people’s bodies. We’ve made…

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This entry was posted on August 29, 2014 by in Uncategorized.
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