Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

FCKH8’s “F-Bomb Princess” video isn’t offensive—it’s exploitative.

Dr. Rebecca Hains argues that the FCKH8 “F-Bomb Princess” commercial exploits girls rather than giving them an authentic voice to argue for a change regarding sexism. What do you think of this video? Is it empowering? Offensive? Exploitative?

Dr. Rebecca Hains

Yesterday, for-profit T-shirt company FCKH8.com released a video called “F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause.” The video features five angry girls, ages 6 to 13, who express outrage at society’s sexist treatment of girls and women while decked out in princess attire.

F-Bombs for FeminismThe video opens with the girls sweetly cooing, “Pretty!” while posing in their gowns and tiaras. But three seconds later, they switch gears and shout: “What the fuck? I’m not some pretty fuckin’ helpless princess in distress. I’m pretty fuckin’ powerful and ready for success. So what is more offensive? A little girl saying ‘fuck,’ or the fucking unequal and sexist way society treats girls and women?”

As the video progresses, the girls review the ongoing issues of inequality, systematic discrimination, and sexual violence faced by women in the U.S. They pepper these facts with more f-bombs, of course.

This combination of pretty pink princesses and relentless use of the…

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This entry was posted on October 23, 2014 by in Uncategorized.
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