Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

In pursuit of discovery: LEGO and girls

In this video, I talk about a study investigating gendered marketing of Lego blocks and possible implications for attitudes toward STEM in young girls. My undergraduate researcher,  Caitlyn Spain, a marketing major, and I reflect on what it was like to work together and bring a human subjects study to completion from idea to finished product. This study was completed in the Adams Center’s new Learning Research Lab.

Watch the video here

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This entry was posted on April 20, 2016 by in Education and Learning, Videos and tagged , , , .
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