Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Monster High’s Mixed Messages about Bullying with Tips for Talking with Kids

Episode after episode features similar messages: You get to the top by being the biggest monster possible – and not in the fun, unique way the line might insist you should, but by threatening or using physical violence, bullying tactics, cheating, lying and whining.By coating bad messages in an outer layer of good PR and catchy slogans, the company makes it harder for kids and parents to reject the toy without looking like they support bullying.

June 16, 2012 · 4 Comments

Fight the Power: Children and Adolescents as Consumer Activists

Using social media and word of mouth, adolescents and caring adults can work together to fight for their rights and advocate against companies that put a bulls-eye on their childhood.

April 30, 2012 · 3 Comments

Positive Activism Ideas: More Fun Ways to Slam Media and Marketers Sexualizing Kids

In the post linked below,  Amy Jussel of Shaping Youth shows how New Moon Girls has come up with a virtual sticker, similar to those I advocated in the post … Continue reading

March 21, 2012 · 2 Comments

The Story of Us: Why Communities can Help in the Fight Against Sexualization

Sexualized media offers children and adolescents a view of the world that is idealized and  unrealistic. With the consistent images of women and girls as “objects” and narratives that promote … Continue reading

November 21, 2011 · Leave a comment

Tweens and Age Compression: Where are the Ethics in Marketing?

In this article, the author talks about age compression and how children who are 7 years old are now interested in clothes, make-up and hairstyles in a way that used … Continue reading

May 30, 2011 · 4 Comments
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