Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Fun Activity for Kids: What are Skechers Shape Ups Really Selling?

There has been a big brouhaha in the past couple of weeks over Skechers marketing Shape Ups to young girls. In response to a petition being circulated through change.org calling … Continue reading

May 16, 2011 · 5 Comments

Part 1-Fun Strategies For Kids: Deconstructing Advertisements

In this recent blog post, Marina Del Vecchio shares a few advertisements that are the direct opposite of those that we’ve been seeing from Candie’s. Whereas Candie’s ads are all … Continue reading

May 13, 2011 · 2 Comments
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