Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Pink and Blue Toy Aisles Part 2: Messages about girls and boys

A lot of people are making a big deal out of Target’s plan to get rid of gender coded toy aisles. I have to ask, what’s the deal with the … Continue reading

August 11, 2015 · 1 Comment

Girls and Pink Toys: What can we do?

In this series we’ve been talking about how media and marketing depictions impact children. Research has shown us that there are patterns of how girls and boys are depicted, and … Continue reading

December 9, 2013 · 2 Comments

Girls and Pink Toys Part 1: Is it Biology?

In the past weeks, there has been quite a bit of talk about Goldieblox and the ways that they and other toys companies (such as Lego)  have tried to promote … Continue reading

December 2, 2013 · 4 Comments

Nature vs Nurture in the Toy Wars: What’s sex got to do with it?

Brave Girls Want has launched a campaign for Lego to make more female mini figures. I’ve heard an interesting argument coming from those who do not believe there is anything … Continue reading

July 15, 2013 · 9 Comments

Girls and Technology: Are you ‘the type’?

My oldest daughter is in the 8th grade, which means that she’ll be going to high school next year. The kids in her class are all signing up for which … Continue reading

March 8, 2013 · Leave a comment

Fear and Loathing in Middle School: Stepping outside of gender norms

One of the reasons that gender stereotyped media and marketing bothers me is that it sets expectations for acceptable behaviors regarding gender. Given what we know about how media shapes … Continue reading

September 17, 2012 · 2 Comments

Sexism: Is it still an issue?

I recently read this article on The Current Conscience The Key To Success: Be A Man | The Current Conscience. In this article, the author talks about how the gender … Continue reading

September 28, 2011 · 10 Comments
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