Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

I’m dreaming of no stereotypes this Christmas

   It’s that time of year, when children everywhere start thinking about what they want for Christmas. If you watch Saturday morning commercials or other advertisements directed toward children, you’ll … Continue reading

December 18, 2015 · Leave a comment

Pink and Blue Toy Aisles Part 2: Messages about girls and boys

A lot of people are making a big deal out of Target’s plan to get rid of gender coded toy aisles. I have to ask, what’s the deal with the … Continue reading

August 11, 2015 · 1 Comment

No limits for girls!

I am loving this new spot by Always in their Like a Girl series of ads. Did you know that 72% of girls feel that they are limited by other … Continue reading

July 7, 2015 · Leave a comment

Gender and Media Talk: The Theology of Gender

In Gender and Media Talk today, I’m talking with Dr. Ken Cukrowski. Dr. Cukrowski is the Dean of the College of Biblical Studies at Abilene Christian University, an Associate Professor of New Testament. … Continue reading

June 11, 2015 · Leave a comment

I’m dreaming of a non gendered Christmas

It’s that time of year, when children everywhere start thinking about what they want for Christmas.  If you watch Saturday morning commercials or other advertisements directed toward children, you’ll see … Continue reading

December 16, 2014 · 5 Comments

Enough with the Pink and Blue Boxes!

I love this article, “Girls are Messy Naked Farters Too” because it resonates with my experience raising three girls. In my 20 years of working with and now parenting my … Continue reading

June 8, 2014 · Leave a comment

Raising peacemakers in a pink and blue world

Today I presented at the Peace Conference at Abilene Christian University. I got the chance to share some of the research that I’m conducting on how gendered marketing impacts children. … Continue reading

March 4, 2014 · Leave a comment
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