UPDATE: I published this post awhile back to help you walk through the process of deconstructing messages with particular products. As Halloween approaches and Monster High is front and center … Continue reading →
It’s easy at times to feel overwhelmed by the sexualized and stereotyped media and marketing directed towards children and adolescents. But I want to encourage you to feel empowered to … Continue reading →
How does a grass roots movement for Kindness maintain its integrity when partnering with a corporate giant? In this interview with Jess Weiner, the founders of the Kind Campaign discuss this issue, the plans for the partnership, and the challenges of making their visions a reality.
In my post Targeting Childhood: Children as Consumers I talk about how much money is spent annually by companies to promote their products to children ($17 billion) and the reasons … Continue reading →
It was recently announced that Mattel’s Monster High is teaming with the Kind Campaign, whose mission is stated on their website as “a movement and documentary, based upon the powerful … Continue reading →