Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Deciding if a Product is Right for You: Deconstructing Monster High

UPDATE: I published this post awhile back to help you walk through the process of deconstructing messages with particular products. As Halloween approaches and Monster High is front and center … Continue reading

September 23, 2011 · 6 Comments

Kids & Friends: The Power of Friendship

Today I was struck by the beautiful power of friendship. Our family moved to a foreign country for over half a year, to a place where we didn’t know any … Continue reading

June 15, 2011 · 2 Comments

Make your own Media:Strategies for Positive Activism

It’s easy at times to feel overwhelmed by the sexualized and stereotyped media and marketing directed towards children and adolescents. But I want to encourage you to feel empowered to … Continue reading

June 8, 2011 · 1 Comment

“Influencing with Integrity”: Kind Campaign & Monster High

How does a grass roots movement for Kindness maintain its integrity when partnering with a corporate giant? In this interview with Jess Weiner, the founders of the Kind Campaign discuss this issue, the plans for the partnership, and the challenges of making their visions a reality.

May 28, 2011 · 1 Comment

Monster High: Coming Soon to a School Near You?

In my post Targeting Childhood: Children as Consumers I talk about how much money is spent annually by companies to promote their products to children ($17 billion) and the reasons … Continue reading

May 23, 2011 · 1 Comment

Does Monster High Teach Kindness?

It was recently announced that Mattel’s Monster High is teaming with the Kind Campaign, whose mission is stated on their website as “a movement and documentary, based upon the powerful … Continue reading

May 20, 2011 · 44 Comments
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