Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

LEGO Objectifying Little Girls: Makeovers for the under 12’s

I have argued against girls needing pink, “girlie” LEGO since Friends was released. Because girls need the chance to build, learn, and create, not to be reminded that they are … Continue reading

March 17, 2015 · Leave a comment

Girls and Pink Toys Part 3: Do toy ads really matter?

Children are buying into the stereotypes promoted by media messaging. And they’re accepting the message that certain products, interests, and activities are gender specific. A study in 2009 (Miller, Lurye, … Continue reading

December 6, 2013 · 6 Comments

Let LEGO hear your voice: Positive Activism

SPARK Summit and Hardy Girls Healthy Women sent a letter requesting a meeting to LEGO along with a petition with 51,600 signatures that asks that they reconsider the gendered ways … Continue reading

February 4, 2012 · 5 Comments

Gender Stereotypes and The Ambition Gap

In this insightful article, Samantha Ettus draws a connection between the gender stereotypes that are constantly presented to girls in children’s media and product marketing and the ambition gap that … Continue reading

February 3, 2012 · 4 Comments

LEGO Friends: Feminist Frequency responds

Feminist Frequency on LEGO Friends In several recent posts, I’ve addressed the issues that are brought up in the gender stereotyping promoted through the LEGO Friends line being developed and … Continue reading

January 31, 2012 · 1 Comment

No Laughing Matter: 10 Year Old Girl responds to LEGO’s gender stereotyping

I was showing my 10-year-old daughter the different LEGO lines on the LEGO’s website. We looked at the City line, Harry Potter, Star Wars, Kingdoms, Pharaoh Quest, and then the … Continue reading

January 5, 2012 · 16 Comments

The World that has been pulled over your eyes: Children and Gender Stereotypes

In the movie The Matrix, Morpheus describes the Matrix to Neo by saying: (The Matrix) is the world that has been pulled over your eyes to blind you to the … Continue reading

December 31, 2011 · 19 Comments
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