Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Fight the Power: Children and Adolescents as Consumer Activists

Using social media and word of mouth, adolescents and caring adults can work together to fight for their rights and advocate against companies that put a bulls-eye on their childhood.

April 30, 2012 · 3 Comments

Positive Activism Ideas: More Fun Ways to Slam Media and Marketers Sexualizing Kids

In the post linked below,  Amy Jussel of Shaping Youth shows how New Moon Girls has come up with a virtual sticker, similar to those I advocated in the post … Continue reading

March 21, 2012 · 2 Comments

Tweens and Age Compression: Where are the Ethics in Marketing?

In this article, the author talks about age compression and how children who are 7 years old are now interested in clothes, make-up and hairstyles in a way that used … Continue reading

May 30, 2011 · 4 Comments
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