Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Fishnets and Fangs for the Win? The Dark Side of Monster High

I’ve written a lot about the Monster High brand and looked closely at the story lines and characters. While Mattel claims that Monster High is all about “celebrating your freaky flaws,” … Continue reading

July 18, 2013 · 7 Comments

Deciding if a Product is Right for You: Deconstructing Monster High

UPDATE: I published this post awhile back to help you walk through the process of deconstructing messages with particular products. As Halloween approaches and Monster High is front and center … Continue reading

September 23, 2011 · 6 Comments

Positive Pick: Go!Go!SportsGirls

One of the things that I advocate for both adults and children is becoming a media critic. A critic not only points out negative media products and messages, but also … Continue reading

July 29, 2011 · 2 Comments

“Influencing with Integrity”: Kind Campaign & Monster High

How does a grass roots movement for Kindness maintain its integrity when partnering with a corporate giant? In this interview with Jess Weiner, the founders of the Kind Campaign discuss this issue, the plans for the partnership, and the challenges of making their visions a reality.

May 28, 2011 · 1 Comment
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