Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Raising peacemakers in a pink and blue world

Today I presented at the Peace Conference at Abilene Christian University. I got the chance to share some of the research that I’m conducting on how gendered marketing impacts children. … Continue reading

March 4, 2014 · Leave a comment

STEM and Sexualization: A New Vision for Girls

About a week ago, I worked with several of our  Science, Technology, Engineering, and Math (STEM) faculty at ACU to host our third annual STEM for Girls day. Fifty-five middle school … Continue reading

February 10, 2014 · 2 Comments

Are boys and girls really that different? Children and Gender Stereotypes

Sugar and spice and everything nice, that’s what little girls are made of. Snakes and snails and puppy dog tails, that’s what little boys are made of. Are boys and … Continue reading

January 6, 2014 · Leave a comment

Girls and Pink Toys: What can we do?

In this series we’ve been talking about how media and marketing depictions impact children. Research has shown us that there are patterns of how girls and boys are depicted, and … Continue reading

December 9, 2013 · 2 Comments

Girls and Pink Toys Part 3: Do toy ads really matter?

Children are buying into the stereotypes promoted by media messaging. And they’re accepting the message that certain products, interests, and activities are gender specific. A study in 2009 (Miller, Lurye, … Continue reading

December 6, 2013 · 6 Comments

Girls and Pink Toys Part 1: Is it Biology?

In the past weeks, there has been quite a bit of talk about Goldieblox and the ways that they and other toys companies (such as Lego)  have tried to promote … Continue reading

December 2, 2013 · 4 Comments

Brave Girls Want to Take Back the Media

The BGA has kicked off a revolutionary campaign, to promote what #BraveGirlsWant in the heart of New York City: Times Square. Through a crowdsourced fundraising campaign, the BGA has been able to raise enough money from supporters around the world to rent a billboard in Times Square, which will broadcast messages about what #BraveGirlsWant from the girls themselves, and those who care about them.

October 11, 2013 · 1 Comment
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