I’ve written a lot about the Monster High brand and looked closely at the story lines and characters. While Mattel claims that Monster High is all about “celebrating your freaky flaws,” … Continue reading
Lori Patel, Vice President for Girls Marketing for Mattel recently wrote a piece for the Huffington Post entitled Believing in Girls is Good Business. In this piece, Patel talks about … Continue reading
Episode after episode features similar messages: You get to the top by being the biggest monster possible – and not in the fun, unique way the line might insist you should, but by threatening or using physical violence, bullying tactics, cheating, lying and whining.By coating bad messages in an outer layer of good PR and catchy slogans, the company makes it harder for kids and parents to reject the toy without looking like they support bullying.
I wrote a post last year asking, Does Monster High Teach Kindness and another that provided an exercise in Deconstructing Monster High. My main problem with the Monster High brand is … Continue reading