Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

“Influencing with Integrity”: Kind Campaign & Monster High

How does a grass roots movement for Kindness maintain its integrity when partnering with a corporate giant? In this interview with Jess Weiner, the founders of the Kind Campaign discuss this issue, the plans for the partnership, and the challenges of making their visions a reality.

May 28, 2011 · 1 Comment

Monster High: Coming Soon to a School Near You?

In my post Targeting Childhood: Children as Consumers I talk about how much money is spent annually by companies to promote their products to children ($17 billion) and the reasons … Continue reading

May 23, 2011 · 1 Comment

Does Monster High Teach Kindness?

It was recently announced that Mattel’s Monster High is teaming with the Kind Campaign, whose mission is stated on their website as “a movement and documentary, based upon the powerful … Continue reading

May 20, 2011 · 44 Comments
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