Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Standing up for Children: Hardy Girls Healthy Women

Several recent research studies have confirmed the fact that our children are being bombarded with sexualized and gendered messages. A recent study (McCabe, Fairchild, Grauerholz, Pescosolido, & Tope, 2011) examined … Continue reading

May 11, 2011 · Leave a comment

SPARK a Movement: Talking back to Candies

I love this post on the SPARK Summit blog called Candies, Hear Us Now? | SPARK a Movement. In reaction to Candie’s sexualized ads, they encourage all of us to get … Continue reading

May 4, 2011 · 4 Comments

Baby Bratz: Sexualized Toddlers and Other Misplaced Sexiness

This week I’m reposting some of my reader’s favorites with new tips and ideas. I also think that this recent article Has raised awareness not just about the inappropriate sexualized … Continue reading

April 22, 2011 · Leave a comment

Birthday Parties: Gifts, Manners, and Spa Diva Princess Cocktail Limo Parties

April 12th, 2011 | Author: melissa This week I’m cross posting from some of my favorite friends in the blogosphere. This post was written by Melissa Wardy, owner of Pigtail Pals. … Continue reading

April 20, 2011 · Leave a comment

Sexy, Super Skinny and Searching for Love: The Kids are Watching WHAT?!

A study just released by the Institute on Gender in Media echoes the research that I and Beauty Redefined do, but could be shocking for many readers who haven’t spent their free time critically analyzing kids’ media options! And we’re not talking about pop culture choices you’ve never heard of – we’re referring to the most popular G-rated movies and TV shows from Disney, Fox, Nickelodeon, you name it. Read on to find out what the kids are watching, how it may be affecting them, and what you can do to make a difference for good in a media-filled world in need of light!

April 18, 2011 · 2 Comments

Protect this House: Who Will? Females as Objects vs Agents

Are females primarily agents in their own lives or objects to fulfill the needs in the lives of others? This question was brought forward very strongly to me recently when … Continue reading

April 4, 2011 · 5 Comments

How Toy Ad Vocabulary Reinforces Gender Stereotypes | The Achilles Effect

Crystal Smith of The Achilles Effect developed these word clouds from watching television advertisements aimed at children. Her goal was to understand the ways that gender stereotypes are presented to boys … Continue reading

March 30, 2011 · 1 Comment
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