Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

What harm can media do?

What harm can media do?

Looking at our Brave Girls Want campaign, which calls for less gender stereotyped media and marketing to children, you may be wondering what harm it can do for kids to … Continue reading →

August 15, 2013 · Leave a comment

Fear of Fat: Preschool Girls and the Thin Ideal

In a study published in 2010, Dr. Jennifer Harriger, a colleague at Pepperdine University, looked at how much girls aged 3-5 had internalized the thin ideal (the idea that beauty … Continue reading →

June 17, 2013 · 5 Comments
What is sexualization anyway?

What is sexualization anyway?

Since this blog has attracted a lot of new readers lately, I thought it was important to go back and revisit the idea of sexualization. I talk about it a … Continue reading →

January 22, 2013 · 3 Comments

Sexy Horses and Trolls and Fairies, Oh My: Toys all Tarted Up

Hot-to-trot ponies? Dolls that wax? Toys get tarted up – Parenting – TODAYshow.com. In a story on the Today Show website, they show several examples of toys that are crazily … Continue reading →

June 2, 2012 · 22 Comments

Are Princesses Really so Bad?!

If you read the review or information about the book Cinderella Ate my Daughter, you may be wondering, are princesses really that bad? Are they evil? Is it wrong to … Continue reading →

May 4, 2012 · Leave a comment
Be the Change

Be the Change

After my last couple of posts about gender stereotypes forced on girls and boys, one of my readers, Phillip, made a great point. He said that the best way to … Continue reading →

March 16, 2012 · 3 Comments
Marketing and Kids: Can ethics beat out profit?

Marketing and Kids: Can ethics beat out profit?

In this insightful article, David Sirota points out that since the 1970s consumer activists have had an on again off again battle with marketers on the issue of advertising to children. … Continue reading →

October 17, 2011 · Leave a comment

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