Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Pink and Blue Toy Aisles Part 5: What can we do?

In this series we’ve been talking about how media and marketing depictions impact children. Research has shown us that there are patterns of how girls and boys are depicted, and … Continue reading

August 14, 2015 · 1 Comment

Pink and Blue Toy Aisles: Part 4 – Have toy ads and packaging changed?

As we’ve been discussing Target’s announcement that they will no longer label all areas via gender, I’ve made the argument that gender based preferences are not purely biological, that the pink/blue … Continue reading

August 13, 2015 · Leave a comment

Pink and Blue Toy Aisles Part 3: Do toy ads really matter?

Children are buying into the stereotypes promoted by media messaging. And they’re accepting the message that certain products, interests, and activities are gender specific. A study in 2009 (Miller, Lurye, … Continue reading

August 12, 2015 · Leave a comment
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