Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Monster High’s Mixed Messages about Bullying with Tips for Talking with Kids

Episode after episode features similar messages: You get to the top by being the biggest monster possible – and not in the fun, unique way the line might insist you should, but by threatening or using physical violence, bullying tactics, cheating, lying and whining.By coating bad messages in an outer layer of good PR and catchy slogans, the company makes it harder for kids and parents to reject the toy without looking like they support bullying.

June 16, 2012 · 4 Comments

Fight the Power: Children and Adolescents as Consumer Activists

Using social media and word of mouth, adolescents and caring adults can work together to fight for their rights and advocate against companies that put a bulls-eye on their childhood.

April 30, 2012 · 3 Comments

Deciding if a Product is Right for You: Deconstructing Monster High

UPDATE: I published this post awhile back to help you walk through the process of deconstructing messages with particular products. As Halloween approaches and Monster High is front and center … Continue reading

September 23, 2011 · 6 Comments
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