Dr. Jennifer W. Shewmaker

Parent, Teacher, Author

Media and Children: It’s not all about the parent

Parenting is not done in a vacuum. Many people will say, “That toy/show/stereotype really isn’t that big of a deal. If children have good parents, then they will be fine.” … Continue reading

January 23, 2012 · 11 Comments

Positive Picks to Fight Bullying: Bully Busters, A Super Hero, and More!

Bullying is a big problem in our country today. Today, I wanted to share some great resources and advice for dealing with bullying. First, I just had to share this … Continue reading

November 11, 2011 · 4 Comments

Marketing and Kids: Can ethics beat out profit?

In this insightful article, David Sirota points out that since the 1970s consumer activists have had an on again off again battle with marketers on the issue of advertising to children. … Continue reading

October 17, 2011 · Leave a comment

Deciding if a Product is Right for You: Deconstructing Monster High

UPDATE: I published this post awhile back to help you walk through the process of deconstructing messages with particular products. As Halloween approaches and Monster High is front and center … Continue reading

September 23, 2011 · 6 Comments

Girl-Caught & Day of the Girl: Be a Part of the Solution

In an effort to give consumers a more defined voice, New Moon Girls is launching Girl-Caught!  I love this campaign for a few reasons. First of all, it’s fun and creative, … Continue reading

September 21, 2011 · Leave a comment

Positive Pick: Pigtail Pals “Pretty’s got nothing to do with it” Tee Rocks!

Okay, I am too excited about this brand new positive pick to wait until Friday! In response to several companies who have marketed products that sell girls short, Melissa Wardy … Continue reading

September 1, 2011 · 3 Comments

I am My Daughters’ Mother

This week I am in a workshop learning how to use digital storytelling. Over the course of the training session, each participant was asked to write a brief story about … Continue reading

August 17, 2011 · Leave a comment
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